Wordstream delivers Online Advertising

WordStream is a Google Premier SMB Partner, develops search marketing software, provides managed PPC advertising services, and shares online marketing advice through their blog. Founded in 2007, they seem to have evolved from being a keyword software tool developer to a paid search marketing expertise provider. Their proprietary WordStream platform lives in the cloud delivering customer requests on-demand.

User can create, optimize, manage, and measure high-performing PPC campaigns in just 20 minutes a week. Smart tools, weekly alerts, and visually stunning reports save time and money.

Some of the features are:

Call Tracking

  • Track calls back to PPC Keywords, Campaign and Match Type
  • Record calls
  • See call times and duration
  • Whisper Technology

Smart Tools

  • QueryStream – actionable search query data
  • Bid Management
  • Keyword Grouping
  • Split Ad Groups
  • Negative Keyword Finder
  • Long Tail Keyword Finder

Reporting

  • AdWords Performance Grader
  • PPC Success report
  • Campaign Dashboard (Google & Bing)
  • New! Landing Page Grader

20 Min PPC Work Week Alerts

  • Weekly Automated Alerts
  • Negative Keyword Alert
  • Bid recommendation Alert
  • Add Keywords Alert
  • Ad Text Alert
  • Mobile Text Ad Alert
  • Review Costly Keywords

PPC Landing Pages & Leads

  • Landing Page Creation tool
  • Lead notification emails
  • Conversion tracking
  • Lead Management
  • Landing Page Performance Reporting
  • Adwords and Analytics conversion tracking
  • Hosted on WordStream servers

Keyword Research Tools

  • Keyword research tool
  • Negative keyword research tool
  • Related Keyword tool
  • Spy on Competitors
  • Keyword Grouper
  • Keyword Workbench

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Branding

Brand is a promise of satisfaction.
Branding is one of the most important aspects of any business, whether it is industrial, in retail or provides services. An effective brand strategy gives you a major edge in increasingly competitive markets.

Keep in mind the following points:

  1. Start by defining your brand. How you are different from others? Don’t forget strengths of your business.
  2. Business Logo- very very important.
  3. When building your brand, think of it as a person. Grow that person with food and water.
  4. Aim to build long-term relationships with your customers and vendors.
  5. Speak to your customers with a consistent voice.
  6. Don’t try to copy but create your own space and identity.
  7. Be innovative, bold and a little daring – stand for something you understand and believe in.
  8. Always remember your strengths and unique branding when communicating with customers.
  9. Be visible through media and advertising, and don’t skip on the marketing costs.
  10. Never look back.
Written by Sameer Bansal // Brand Marketing Consultant from USA

Do you measure Content Marketing?

There is no point spending precious dollars in developing marketing content if you are not going to measure the result.measuring marketing

Google Analytics (GA) is one of the best analytical tools available out there for this purpose. Be aware though, GA is a very comprehensive analytics tool, therefore it can be difficult to determine exactly which information will be most informative. Once you set it up with your domain, refer below suggestions to start basic measurement of your content marketing strategy:

Measure both traffic and time spent on page

Traffic alone is not enough to indicate success with content marketing. Example, your home page is usually one of the most visited pages on your site even though it may not have lo of content there. When you us SEO and promotion strategies correctly, chances are your home page will receive hits.

Note: Study and compare traffic volume of pages with similar content. Because not all pages are created equal, you may notice useful insights.

For instance, below traffic spike could be due to one of our blog posts that got shared on a popular Facebook page. A business with a socially active online community prompted many “likes,” comments, and shares. All of this contributed to high volume of traffic and amount of time spent on that post.

Posts that get shared over and over again due to social media or active audiences continue to garner visits a day, even though they were published months ago.

Measuring referral traffic

Referral traffic is those visits to your website that came from an outside source. So if a visitor clicks a link on a social media site like Facebook that leads to your website, that visit is called a referral.

Under Google Analytics, you can measure referrals through the referral traffic report (under “acquisition”). You can also do so by choosing “referral path” or “full referrer” from the list of secondary dimensions.

If your content is of value and backed by a content promotion and distribution strategy – such as sharing your content on social media sites, promoting it through email marketing and submitting the links to bookmarking sites – the audience will share, email, and bookmark your content on their own. As sharing increases, so should your referral traffic.

Note: Once you obtain insights on which sites are referring the most traffic, and the timing of the traffic being referred, you can further optimize / adjust your promotion and distribution strategy.

Don’t you think content marketing (and its measurement) is an ongoing process?

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