Web Traffic: What is what?

Here’s a quick list of synonyms and web-traffic associated terms.

Type of Traffic You can also say
Organic Search Engine, Search Engine Optimization, Google, Bing, Keyword Traffic
Paid Digital Advertising, Paid Digital Media, Pay-Per-Click, Display, Remarketing, Native
Referral Links, Backlinks, Referring Sites
Social Social Network, Social Media, Facebook, Twitter, Reddit, Tumblr, StumbleUpon

Getting people to come to your website, typically, isn’t easy or cheap. Every method for creating traffic has a trade off of either time or money.

Do you have a content marketing plan or strategy? I hope it gets you the traffic.

Content Marketing is iterative

content marketing is iterative

Iteration is the act of repeating a process, either to generate a unbounded sequence of outcomes, or with the aim of approaching a desired goal, target or result. Each repetition of the process is also called an “iteration”, and the results of one iteration are used as the starting point for the next iteration. – per wikipedia

Content marketing is like that. It is both challenging and rewarding.

There are no magic bullets or low hanging fruit. Winners win in content marketing because they keep trying until they get it right.

One has to take it into account all things: search engine optimization, web traffic analytics, keyword research, advertising adwords, content writing, geo-targeting, graphic design, content management, tagging, categorization, sharing on social media, monitoring feedback, responding to comments, email list generation, managing database of subscribers, A/B testing, custom posts, creating visualizations from data, designing newsletters, tracking opens and bounces, autoresponders, drip marketing  to name a few.

Each of these functions is a specialty in itself. Each of these tasks takes time, effort, patience and repetition.

There are no short cuts, no instant results. Start content marketing early, as early as you can if you wish to achieve rankings and traffic.

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Adjusting Content Marketing

Here’s a challenge with content marketing:

finding an authoritative voice for your brand in a highly competitive category that actually is (or appears) saturated with experts – all vying for the attention of consumers. This is especially the case in finance where relationshops and credibility is built while offering advice to consumers. This makes the waters difficult to navigate. Some of the experts offer sound advice; some not so much.

Question: How does a relatively less known finance  business (or any service business) build out a content strategy that is genuinely trustworthy and reputable, while still maintaining its brand’s identity and helping ROI?

It’s called the “content marketer’s paradox” — balancing content marketing  creation with less cost while maintaing ROI graph.

Traditional view of marketing

We think it is important to take a traditional view of marketing. To keep their visibility up, a firm would continue to market themselves using print, billboards, tv, radio or affiliates. The budgets adjusted but marketing never stopped.

Same applies to content marketing. You can adjust budgets and methodologies, but you can’t stop.

Adjustment

The rise in mobile-device usage means brands must create richer in-platform content, such as videos, photos, gifs, and link posts, that can be accessed easily and consumed quickly.

They need to produce more content on more channels.

Build your own content marketing platform

We encourage brands to take more advantage of their own websites and blogs. These channels don’t require paid content distribution to reach an audience. This is not easy, or any less competitive but the traffic generated can be more organic.

Digital Age

Despite the fact that engagement continues to vary, brands cannot let up on content production. This is the digital age.

How to position your software business for success?

Brand positioning dallas

Would you buy something if you didn’t know what you were buying?
Can you market a product without knowing who would want to buy it?

No and No.

Yet you’d be surprised at how many software developers build and market products without a clear understanding of their software’s position in the market place.

Positioning is the foundation of all marketing activities. Let’s not forget this simple concept. Until you define your product, its target market (‘users’ is a better word), and the reasons why the market would want to buy it, you cannot begin to position it.

This is why every marketing group’s first critical responsibility is to position the product. And this positioning must be clear and logical –> both to your company and the market place.

Answer these basic questions:

  • What category or type of product am I selling?
  • What class of product am I selling? (In the retail market, usually low- or high-end. In the markets for higher end and enterprise software, there may exist a middle ground.)
  • What are the significant features and benefits of the software product with respect to the target audience’s expectations? Other products in this category? In other words, what is the value proposition (also called “value prop”) of your software and services and how will it assist your customers to overcome problems and meet their goals and objectives?

After answering these positioning questions, you may be able to:

  • Build a product that meets the competitive specifications of the market where it is competing.
  • Target the audience that wants to use your kind of product.
  • Set product price realistically and competitively.
  • Focus on the channel partners to provide your product with maximum distribution push.

When you use this content to market your business or product, that is part of content marketing.

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Does Content Marketing work?

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Someone asked me the question: ‘does content marketing work for any type of business?’

My answer: Yes, content marketing works in all scenarios where you are trying to market a product or service online. Let’s take example of a financial consultant. This consultant person has knowledge and expertise that they can use to create relevant content and build thought leadership. If the purpose is to generate a lot of legitimate traffic from interested people in the topics pertaining to finance and investments … then content marketing will work on their site.

Content Marketing works on any site, in any niche

Having a niche could mean less competition. So, the more niche your product or service is, the better chance you have of attracting just the right kind of traffic.

That is not to say it will be easy. Content marketing, like any other specialty profession takes hard work, a budget .. and PATIENCE.. but it works.

Check with me to get started on your content marketing strategy. You know you need it.