Getting a website vs internet marketing

Today there are so many Do-It-Yourself (DIY) tools available, that you can build a basic website in a matter of hours.

Real game = generating leads

The real skill lies in building and promoting a website in such a way that it generates new leads that convert into new business.

Doing so requires a completely different approach and skillset.

Digital marketing – online marketing – internet marketing – same thing – is about getting your business noticed online and by the right audience.

It involves many inter-related tasks:

  • Thinking: creating a content strategy
  • Writing: Content that engages
  • Publishing: Getting published on your own website, or external websites
  • Sharing: Broadcasting the content
  • Analyzing: Reviewing what works and what doesn’t
  • Tracking: the numbers, statistics

Key is: right content, right audience, right time

Sameer Bansal

Sameer Bansal

Principal Consultant
Sameer Bansal

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