Building a credible brand image is a core business activity.
It is just as important as leasing office space, setting up web servers, hiring the right people and developing the product.
Your brand is your company’s most valuable asset. It is the sum total of how your organization is perceived by your customers, your employees and beyond.
Branding need not be seen as another cost to be counted against your marketing budget. Rather, branding is an investment. If done properly, it will yield exponential returns over the life of your business.
The brand lives in mind of your customers; therefore it is your biggest asset.
It is your responsibility to take steps to take it from what it is, to where you want it to be.