What is On-page SEO?

On-page SEO, or on-site SEO, is the practice of optimizing a website’s content and structure to improve its search engine ranking and visibility. The goal of on-page SEO is to increase organic traffic to a website by aligning its content with specific keywords and search intent.

Some examples of on-page SEO include:

  • Content: Optimizing the content of a page to align with search intent
  • Title tags: Optimizing the title tags of a page
  • Headings: Optimizing the headings of a page
  • URLs: Optimizing the URL structure of a page
  • Internal links: Optimizing internal links on a page
  • Image compression: Using image compression to keep file sizes small
  • Alt text: Using alt text to quickly and accurately describe images
  • Page speed: Optimizing page speed through caching, fetch priority, deferring, and lazy loading

On-page SEO is different from off-page SEO, which involves optimizing a website outside of the website itself, such as through social sharing and external linking.

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