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Moving toward a more secure web is a well-known Google initiative. Every now and then, Google finds a new way to encourage website owners to go secure by: Declaring HTTPS a ranking signal (a lightweight one, but that may not be the case in future). Starting to index HTTPS pages first. Showing how it has never been as cheap …
Chrome – Google’s popular browser – started marking HTTP sites as not secure beginning July 24, 2018. Chrome will mark all plain HTTP sites as “not secure.” Google gave webmasters and publishers six months’ notice of this change. Instead of the small “i” icon for HTTP URLs, Chrome now adds a “Not secure” label of text to that. Below …
Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip is the perfect solution if you are an eCommerce merchant who wants to convert your visitors into …
Constant Contact is one of the most popular email marketing services for small businesses. It comes with tons of customizable email templates that help you get a head start. When you get started, you will be prompted to choose your industry, and your previous experience with email marketing. Based on your selections, Constant Contact gives you …
To identify what types of content works best for you, your webmaster can review your website’s analytics and look at the pieces that have generated the most traffic, leads, sales, or other desirable metrics. Look at the healthcare topics that have generated the most interest and engagement from your audience and try to center your …
Before you fully launch a content marketing campaign, it’s important to consider these do’s and don’ts: 1. Only share quality medical content – do not waste your time with spam type content. 2. Do not give up that quality for quantity – it is about building value. Write quality content that address your patients’ concerns. 3. …