BrandFocal Services 
Brand = promise of satisfaction. Visibility = the degree to which something has attracted general attention; prominence. Brand Visibility = Ability of a brand to be found by prospective buyers. Companies do different things to improve visibility of their brands. Examples: Real Estate: Remax reminds of their presence using their giant balloons. Software: Cloud services …
Ever wonder what’s the difference between Content, Inbound and Social Media Marketing? Let’s see. Content Marketing – there is content on your website i.e. regular post, updates, press releases, pages, feeds, announcements, newsletters, bits and bites that are relevant to what you do. They are searchable. When a user or potential client puts something in …
You may notice a brand name with a small superscript ™ or ®. This article explains the difference between a ™ and ® symbol. The ™ sign is used when a trademark registration file is under process for that brand name; there is no such prohibition in India if you start using a ™ sign …
The new Trade Marks, 1999 and the Trade Marks Rules, 2002 of India, are in close conformity and consistency with most of the globally recognized and influential trademark conventions and treaties, to promote worldwide business and trade. In India, there are 34 classes for goods and 11 for services. Trademark Classification of Goods Class 1.- …
In my initial days of working as a technical writer, I was advised not to include screenshots of the proprietary software anywhere in documentation. The rationale was that the images could land into wrong hands and competitors would be able to scoop up the features we were adding to the software. That was 2004. Today, practically …
Making a request to one documentation topic often requires the technical writer to adjust other topics as well. Simple Example: When a new feature is added to a software product, there may be multiple guides that need to be updated. First document needing updating could be the product’s user-manual. Second document could be release notes. Both these …