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Technical Writing Best Practices

“The fundamental purpose of scientific discourse is not the mere presentation of information and thought but rather its actual communication. It does not matter how pleased an author might be to have converted all the right data into sentences and paragraphs; it matters only whether a large majority of the reading audience accurately perceives what …

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Web Traffic: What is what?

Here’s a quick list of synonyms and web-traffic associated terms. Type of Traffic You can also say Organic Search Engine, Search Engine Optimization, Google, Bing, Keyword Traffic Paid Digital Advertising, Paid Digital Media, Pay-Per-Click, Display, Remarketing, Native Referral Links, Backlinks, Referring Sites Social Social Network, Social Media, Facebook, Twitter, Reddit, Tumblr, StumbleUpon Getting people to …

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Content Marketing is iterative

content marketing is iterative

Iteration is the act of repeating a process, either to generate a unbounded sequence of outcomes, or with the aim of approaching a desired goal, target or result. Each repetition of the process is also called an “iteration”, and the results of one iteration are used as the starting point for the next iteration. – …

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Adjusting Content Marketing

Here’s a challenge with content marketing: finding an authoritative voice for your brand in a highly competitive category that actually is (or appears) saturated with experts – all vying for the attention of consumers. This is especially the case in finance where relationshops and credibility is built while offering advice to consumers. This makes the waters …

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