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There are several methods a software / technology business can use to build a clear visual image around a product or packaged service. One is to consider initially positioning the product around a “shelter” or an “umbrella.” Shelter Strategy A “shelter” is a product or concept that is already clearly established in the mind of the buyer. …
Feature, Advantage, Benefit (FAB) It is not difficult to see the difference between a feature and a benefit. Developers mistakenly present their software product’s features as the solution to their customer’s problem. That won’t work because what the customer really wants to know is how your product or service will benefit them. Features Tell, But …
Continuing where we left in Part 1 .. 5. Click Marketing Important search engines place ads near search results in return of a small amount. It is called pay-per-click (PPC) advertising. The idea behind this marketing technique is to bid for relevant “keywords” that bring pertinent results related to the product you’re selling, and place …
Wikipedia describes it something like this – Bundled software is software distributed with another product – such as a piece of computer hardware or other electronic device – or a group of software applications that are sold together. A ‘software suite’ basically is a package of bundled software. One example you can easily relate to …
“About us” page is one of the most important page of your brand. Don’t take it lightly. 1. Start with your customer’s need Use this space to highlight the problem that you solve. Convey the appropriate message and do not be concerned if it uses less number of words. The goal is to make it …
If you are an expert web developer that sells software online, here are the basic software marketing methods that may help you boost your software sales. Learn about each one, and find the winning combination that will bring you more buyers. 1. Search Engine Optimization Maintaining a high ranking in search engines is the most …