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Do you know about Software Promotion? (Part 2)

Continuing where we left in Part 1 .. 5. Click Marketing Important search engines place ads near search results in return of a small amount. It is called pay-per-click (PPC) advertising. The idea behind this marketing technique is to bid for relevant “keywords” that bring pertinent results related to the product you’re selling, and place …

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Bundling: a software marketing strategy

Wikipedia describes it something like this – Bundled software is software distributed with another product – such as a piece of computer hardware or other electronic device – or a group of software applications that are sold together. A ‘software suite’ basically is a package of bundled software. One example you can easily relate to …

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