Parallax scrolling is a website effect where the background content (i.e. an image) is moved at a different speed than the foreground content while scrolling. Parallax effect creates the appearance of depth and dimension by moving two elements at different rates when scrolling through a web page or slide. Some may move faster, others may …
How often do you go past the first page of search results when you’re looking for something online? Not often. In fact, about 90% of searchers never go past page one and the top organic result captures a huge percentage of the clicks. If you want to get more qualified visitors to your website and …
SEO requirements keep changing, and it can be hard to keep up with the latest developments. Do you know the SEO ranking factors that’ll make a difference to your business this year? Well-optimized sites get more and more traffic over time. That means more leads and sales. If you neglect SEO, no one will be able …
Moving toward a more secure web is a well-known Google initiative. Every now and then, Google finds a new way to encourage website owners to go secure by: Declaring HTTPS a ranking signal (a lightweight one, but that may not be the case in future). Starting to index HTTPS pages first. Showing how it has never been as cheap …
Chrome – Google’s popular browser – started marking HTTP sites as not secure beginning July 24, 2018. Chrome will mark all plain HTTP sites as “not secure.” Google gave webmasters and publishers six months’ notice of this change. Instead of the small “i” icon for HTTP URLs, Chrome now adds a “Not secure” label of text to that. Below …
To identify what types of content works best for you, your webmaster can review your website’s analytics and look at the pieces that have generated the most traffic, leads, sales, or other desirable metrics. Look at the healthcare topics that have generated the most interest and engagement from your audience and try to center your …