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Documentation topics are interconnected

Making a request to one documentation topic often requires the technical writer to adjust other topics as well. Simple Example: When a new feature is added to a software product, there may be multiple guides that need to be updated. First document needing updating could be the product’s user-manual. Second document could be release notes. Both these …

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Technical Writing Best Practices

“The fundamental purpose of scientific discourse is not the mere presentation of information and thought but rather its actual communication. It does not matter how pleased an author might be to have converted all the right data into sentences and paragraphs; it matters only whether a large majority of the reading audience accurately perceives what …

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Leveraging Website’s Sub-domains

Websites and Portals are getting bigger. Content is all over the place. As a result, it is not always possible to fit into one we template or content management system. More webmasters are using sub-domains to attract new visitors, to keep traffic from getting lost. What is a subdomain really? A subdomain is the part of …

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Content Marketing is iterative

content marketing is iterative

Iteration is the act of repeating a process, either to generate a unbounded sequence of outcomes, or with the aim of approaching a desired goal, target or result. Each repetition of the process is also called an “iteration”, and the results of one iteration are used as the starting point for the next iteration. – …

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Adjusting Content Marketing

Here’s a challenge with content marketing: finding an authoritative voice for your brand in a highly competitive category that actually is (or appears) saturated with experts – all vying for the attention of consumers. This is especially the case in finance where relationshops and credibility is built while offering advice to consumers. This makes the waters …

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Does Content Marketing work?

effective-niche-content-marketing

Someone asked me the question: ‘does content marketing work for any type of business?’ My answer: Yes, content marketing works in all scenarios where you are trying to market a product or service online. Let’s take example of a financial consultant. This consultant person has knowledge and expertise that they can use to create relevant …

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