Business branding is an age old marketing strategy. It differentiates you from the competition using strengths and value that your business offers.
Your logo. The first and most important building block of your brand is your logo. A logo defines your brand identity.
Brand = promise of satisfaction. Visibility = the degree to which something has attracted general attention; prominence. Brand Visibility = Ability of a brand to be found by prospective buyers. Companies do different things to improve visibility of their brands. Examples: Real Estate: Remax reminds of their presence using their giant balloons. Software: Cloud services …
You may notice a brand name with a small superscript ™ or ®. This article explains the difference between a ™ and ® symbol. The ™ sign is used when a trademark registration file is under process for that brand name; there is no such prohibition in India if you start using a ™ sign …
The new Trade Marks, 1999 and the Trade Marks Rules, 2002 of India, are in close conformity and consistency with most of the globally recognized and influential trademark conventions and treaties, to promote worldwide business and trade. In India, there are 34 classes for goods and 11 for services. Trademark Classification of Goods Class 1.- …
Would you buy something if you didn’t know what you were buying? Can you market a product without knowing who would want to buy it? No and No. Yet you’d be surprised at how many software developers build and market products without a clear understanding of their software’s position in the market place. Positioning is …
UBER – the apps based transportation network – announced their new look and feel. The much familiar ‘U’ has been replaced with colorful geometric icons that are different for drivers and riders. The new logo is a circle with a square in the middle set for riders. And the second icon is a hexagon with …
Brand stands for one, or two things. Rarely more than two. It means your customers remember you for a certain kind of product or service. It also means every time they buy from you, they expect a certain experience. This expectation could be a result of a prior purchase from you or because someone told …