Business branding is an age old marketing strategy. It differentiates you from the competition using strengths and value that your business offers.
Your logo. The first and most important building block of your brand is your logo. A logo defines your brand identity.
UBER – the apps based transportation network – announced their new look and feel. The much familiar ‘U’ has been replaced with colorful geometric icons that are different for drivers and riders. The new logo is a circle with a square in the middle set for riders. And the second icon is a hexagon with …
Brand stands for one, or two things. Rarely more than two. It means your customers remember you for a certain kind of product or service. It also means every time they buy from you, they expect a certain experience. This expectation could be a result of a prior purchase from you or because someone told …
Software and technology companies can have a particularly hard time establishing solid positioning because the offered benefits may resemble that of a competitor. The ideal goal of positioning process is –> to help your target buyers associate a benefit with your solution, product or company. With effort and time, you can claim a position by …
Brand is a promise of satisfaction. Branding is one of the most important aspects of any business, whether it is industrial, in retail or provides services. An effective brand strategy gives you a major edge in increasingly competitive markets. Keep in mind the following points: Start by defining your brand. How you are different from …
“About us” page is one of the most important page of your brand. Don’t take it lightly. 1. Start with your customer’s need Use this space to highlight the problem that you solve. Convey the appropriate message and do not be concerned if it uses less number of words. The goal is to make it …