Content marketing is creating and sharing different forms of content to stimulate interest in your products or services. Nowadays, most content marketing is done online with the help of latest web technologies.
Customers today have more access to information than ever before to compare products and services that are being offered in the marketplace. This is true regardless of the industry. Still, by asking the right questions and then delivering the answers during each stage of the buyer’s journey, a business can raise the quality of their …
A technical white paper is a document that describes how a technology or product solves a particular problem. A good white paper is informative and is written to give readers an idea about the advantages of a product or technology. Writing a whitepaper requires deep understanding of a product’s technology as well as its application …
To identify what types of content works best for you, your webmaster can review your website’s analytics and look at the pieces that have generated the most traffic, leads, sales, or other desirable metrics. Look at the healthcare topics that have generated the most interest and engagement from your audience and try to center your …
Before you fully launch a content marketing campaign, it’s important to consider these do’s and don’ts: 1. Only share quality medical content – do not waste your time with spam type content. 2. Do not give up that quality for quantity – it is about building value. Write quality content that address your patients’ concerns. 3. …
Let’s not forget the small medical practice owner can also take advantage of the distribution power of the web to create powerful campaigns that drive eyeballs and potential new patients. The Internet has made it easier than ever to create and share content. This means small clinics can more effectively communicate and engage with their …
Today there are so many Do-It-Yourself (DIY) tools available, that you can build a basic medical website in a matter of hours. Real game = generating patient leads The real skill lies in building and promoting a website in such a way that it generates new leads that convert into new business. Doing so requires …