Content marketing is creating and sharing different forms of content to stimulate interest in your products or services. Nowadays, most content marketing is done online with the help of latest web technologies.
Here’s a quick list of synonyms and web-traffic associated terms. Type of Traffic You can also say Organic Search Engine, Search Engine Optimization, Google, Bing, Keyword Traffic Paid Digital Advertising, Paid Digital Media, Pay-Per-Click, Display, Remarketing, Native Referral Links, Backlinks, Referring Sites Social Social Network, Social Media, Facebook, Twitter, Reddit, Tumblr, StumbleUpon Getting people to …
Iteration is the act of repeating a process, either to generate a unbounded sequence of outcomes, or with the aim of approaching a desired goal, target or result. Each repetition of the process is also called an “iteration”, and the results of one iteration are used as the starting point for the next iteration. – …
Here’s a challenge with content marketing: finding an authoritative voice for your brand in a highly competitive category that actually is (or appears) saturated with experts – all vying for the attention of consumers. This is especially the case in finance where relationshops and credibility is built while offering advice to consumers. This makes the waters …
Would you buy something if you didn’t know what you were buying? Can you market a product without knowing who would want to buy it? No and No. Yet you’d be surprised at how many software developers build and market products without a clear understanding of their software’s position in the market place. Positioning is …
Someone asked me the question: ‘does content marketing work for any type of business?’ My answer: Yes, content marketing works in all scenarios where you are trying to market a product or service online. Let’s take example of a financial consultant. This consultant person has knowledge and expertise that they can use to create relevant …
If there is one thing that you could do to power your business online, what would that be? Add content! That’s right! There is no other method. Think about it: 50 years back, or even 25 years back, brands were built through investment in real estate, huge billboard advertising and of-course word-of-mouth. That isn’t so …