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Do you measure Content Marketing?

There is no point spending precious dollars in developing marketing content if you are not going to measure the result. Google Analytics (GA) is one of the best analytical tools available out there for this purpose. Be aware though, GA is a very comprehensive analytics tool, therefore it can be difficult to determine exactly which …

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Is Content Still King?

Nearly every agency website screams “Content is king.” You go through all stages of content creation. Involve your design, development and editorial teams. No detail is left to chance. As part of your rigorous process of ideas – you even asked your friends to rate the new content, “Is this boring, valuable, inspiring, funny, shareable, etc.” Yes …

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