Marketing is the strategic process of identifying, attracting, and engaging customers by promoting products or services through various channels. It involves understanding customer needs, creating valuable messaging, building brand awareness, and driving conversions to achieve business growth and long-term success.
Ever wonder what’s the difference between Content, Inbound and Social Media Marketing? Let’s see. Content Marketing – there is content on your website i.e. regular post, updates, press releases, pages, feeds, announcements, newsletters, bits and bites that are relevant to what you do. They are searchable. When a user or potential client puts something in …
You may notice a brand name with a small superscript ™ or ®. This article explains the difference between a ™ and ® symbol. The ™ sign is used when a trademark registration file is under process for that brand name; there is no such prohibition in India if you start using a ™ sign …
The new Trade Marks, 1999 and the Trade Marks Rules, 2002 of India, are in close conformity and consistency with most of the globally recognized and influential trademark conventions and treaties, to promote worldwide business and trade. In India, there are 34 classes for goods and 11 for services. Trademark Classification of Goods Class 1.- …
Websites and Portals are getting bigger. Content is all over the place. As a result, it is not always possible to fit into one we template or content management system. More webmasters are using sub-domains to attract new visitors, to keep traffic from getting lost. What is a subdomain really? A subdomain is the part of …
Iteration is the act of repeating a process, either to generate a unbounded sequence of outcomes, or with the aim of approaching a desired goal, target or result. Each repetition of the process is also called an “iteration”, and the results of one iteration are used as the starting point for the next iteration. – …
Here’s a challenge with content marketing: finding an authoritative voice for your brand in a highly competitive category that actually is (or appears) saturated with experts – all vying for the attention of consumers. This is especially the case in finance where relationshops and credibility is built while offering advice to consumers. This makes the waters …