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Does Content Marketing work?

effective-niche-content-marketing

Someone asked me the question: ‘does content marketing work for any type of business?’ My answer: Yes, content marketing works in all scenarios where you are trying to market a product or service online. Let’s take example of a financial consultant. This consultant person has knowledge and expertise that they can use to create relevant …

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Confusing Branding

Don't settle for confusing branding

Brand stands for one, or two things. Rarely more than two. It means your customers remember you for a certain kind of product or service. It also means every time they buy from you, they expect a certain experience. This expectation could be a result of a prior purchase from you or because someone told …

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Set your initial positioning goal

Positioning using Content Marketing

Software and technology companies can have a particularly hard time establishing solid positioning because the offered benefits may resemble that of a competitor. The ideal goal of positioning process is –> to help your target buyers associate a benefit with your solution, product or company. With effort and time, you can claim a position by …

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Wordstream delivers Online Advertising

WordStream is a Google Premier SMB Partner, develops search marketing software, provides managed PPC advertising services, and shares online marketing advice through their blog. Founded in 2007, they seem to have evolved from being a keyword software tool developer to a paid search marketing expertise provider. Their proprietary WordStream platform lives in the cloud delivering customer requests …

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Branding

Brand is a promise of satisfaction. Branding is one of the most important aspects of any business, whether it is industrial, in retail or provides services. An effective brand strategy gives you a major edge in increasingly competitive markets. Keep in mind the following points: Start by defining your brand. How you are different from …

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