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Public Relations

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Brands require professional maintenance of favorable public image.

How is public relations different from advertising?
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.”

Press Releases

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Definition of Press Release: A press release, news release, media release or a press statement or video release is a written or recorded communication directed at members of the news media and other targeted publications. Purpose: To announce something newsworthy. To let the public know of company or organization’s developments. Advantage: Think of a press …

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