Getting a website vs internet marketing

Today there are so many Do-It-Yourself (DIY) tools available, that you can build a basic medical website in a matter of hours.

Real game = generating patient leads

The real skill lies in building and promoting a website in such a way that it generates new leads that convert into new business.

Doing so requires a completely different approach and skillset.

Digital marketing – online marketing – internet marketing – same thing – is about getting your business noticed online and by the right audience.

It involves many inter-related tasks:

  • Thinking: creating a content strategy
  • Writing: Content that engages
  • Publishing: Getting published on your own website, or external websites
  • Sharing: Broadcasting the content
  • Analyzing: Reviewing what works and what doesn’t
  • Tracking: the numbers, statistics

Key is: right content, right audience, right time

What is ClickFunnels?

ClickFunnels is a software that lets user design & create sales and landing pages. It lets user manage their entire sales funnel.

User can create seven types of funnels with the help of Clickfunnels:

  • The Optin Lead Capture Funnel
  • The Sales Funnel
  • The Webinar Funnel
  • The AutoWebinar Funnel
  • The Membership Funnel
  • The Launch Funnel
  • The Custom Funnel

ClickFunnels comes with templates of sales pages, landing page, squeeze pages and other marketing pages.

User can choose a template and edit it with the help of element types. One doesn’t need to designers or developers.

Templates are editable which means user has control on things such as background, font size, containers, fields etc.

What’s the difference between Content, Inbound and Social Media Marketing?


Ever wonder what’s the difference between Content, Inbound and Social Media Marketing?

Let’s see.

Content Marketing – there is content on your website i.e.  regular post, updates, press releases, pages, feeds, announcements, newsletters, bits and bites that are relevant to what you do. They are searchable. When a user or potential client puts something in a search box or a friend, fan, follower or client passes your content along, the content attracts viewers to your site. Basically, this content does your marketing for you.

Inbound Marketing – this is the science (or art?) of attracting and bringing people to your site. Content marketing is at the very center of this approach. When your content is compelling enough, your readers will pass your content – could be pictures, videos, infographics, results or case studies – to others so that their natural efforts bring (not push) people to your site. This is done via the share button/function placed on your website.

Social Media Marketing – this is incorporating the social to promote the content – actions such as share, interact, pass around, vote, thumbs up/down, retweet, like – on your website. Once again at the center of this approach is something that is really worth sharing and talking about.

Companies like to think that having a great design, brand and buttons in place makes them ready for inbound marketing. It may not be enough. They still need something to market… to the right audience.

Readers first, buyers later. They want something interesting, something attractive = solid content. The content does the marketing.

The content must be findable. Findable means the prospect or searcher comes upon it … as opposed to the marketer always pushing it to unsuspecting people.

Get your content marketing efforts right and the rest will go to work for you.

Ask me to speak to your pr/marketing team.  I understand Content, Inbound and Social Media marketing. And I know Search.

I work with you as a consultant.

Web Traffic: What is what?

Here’s a quick list of synonyms and web-traffic associated terms.

Type of Traffic You can also say
Organic Search Engine, Search Engine Optimization, Google, Bing, Keyword Traffic
Paid Digital Advertising, Paid Digital Media, Pay-Per-Click, Display, Remarketing, Native
Referral Links, Backlinks, Referring Sites
Social Social Network, Social Media, Facebook, Twitter, Reddit, Tumblr, StumbleUpon

Getting people to come to your website, typically, isn’t easy or cheap. Every method for creating traffic has a trade off of either time or money.

Do you have a content marketing plan or strategy? I hope it gets you the traffic.