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What is domain reputation?

Domain reputation refers to the health or condition of your branded domain. Who determines your domain reputation? ISPs & Mailbox providers. Among the prominent ISPs, Gmail has Google Postmaster which tracks the domain & IP reputation, while Hotmail has SNDS which tracks the IP reputation. Your sending reputation, or how mailbox providers judge your mail, …

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What is Parallax Scrolling Effect?

Parallax scrolling is a website effect where the background content (i.e. an image) is moved at a different speed than the foreground content while scrolling. Parallax effect creates the appearance of depth and dimension by moving two elements at different rates when scrolling through a web page or slide. Some may move faster, others may …

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HTTP to HTTPS Migration

Moving toward a more secure web is a well-known Google initiative. Every now and then, Google finds a new way to encourage website owners to go secure by: Declaring HTTPS a ranking signal (a lightweight one, but that may not be the case in future). Starting to index HTTPS pages first. Showing how it has never been as cheap …

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Chrome labels HTTP sites as “not secure”

Chrome – Google’s popular browser – started marking HTTP sites as not secure beginning July 24, 2018. Chrome will mark all plain HTTP sites as “not secure.” Google gave webmasters and publishers six months’ notice of this change. Instead of the small “i” icon for HTTP URLs, Chrome now adds a “Not secure” label of text to that. Below …

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Identifying Content That Drives Results

To identify what types of content works best for you, your webmaster can review your website’s analytics and look at the pieces that have generated the most traffic, leads, sales, or other desirable metrics. Look at the healthcare topics that have generated the most interest and engagement from your audience and try to center your …

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How every medical practice can succeed at Content Marketing

Let’s not forget the small medical practice owner can also take advantage of the distribution power of the web to create powerful campaigns that drive eyeballs and potential new patients. The Internet has made it easier than ever to create and share content. This means small clinics can more effectively communicate and engage with their …

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