How to Build a GoHighLevel Funnel: A Step-by-Step Guide

Introduction

GoHighLevel (or just High Level as some call it) is a powerful all-in-one marketing platform that allows businesses to build sales funnels, automate follow-ups, and manage customer relationships. Whether you’re a beginner or an experienced marketer, mastering GoHighLevel can significantly boost your lead generation and conversion rates.

In this guide, you’ll learn how to build a complete GoHighLevel funnel, from planning to optimization.

Step 1: Understanding the Funnel Structure

Before diving into GoHighLevel, it’s essential to understand the key components of a funnel:

1. Landing Page – The first page where visitors arrive.
2. Opt-in Form – Captures lead information (e.g., name, email, phone number).
3. Thank You Page – A confirmation page that acknowledges the opt-in.
4. Sales Page – Introduces your product/service and persuades users to buy.
5. Order Form & Checkout – Where customers make a purchase.
6. Upsells & Downsells – Additional offers to increase average order value.
7. Follow-Up Automation – Emails, SMS, and reminders to nurture leads.

Step 2: Setting Up Your GoHighLevel Funnel

1. Create a New Funnel in GoHighLevel

• Log in to your GoHighLevel account.
• Navigate to the Funnels & Websites section.
• Click on Funnels → Create New Funnel.
• Name your funnel and assign it to a workspace.

2. Build the Funnel Steps

a) Design the Landing Page

• Click on Add Step → Choose Landing Page.
• Select a pre-built template or start from scratch.
• Use the drag-and-drop builder to add elements:
  • Headline (e.g., “Get Your Free Guide Today!”)
  • Subheadline (explains the offer)
  • Opt-in form (to collect visitor details)
  • CTA button (“Download Now” or “Get Started”)
• Add images or videos to make the page engaging.

b) Set Up the Opt-In Form

• Click on the Form Element → Select “Form Builder.”
• Add fields (Name, Email, Phone Number).
• Customize the button text and style.
• Set up the redirect to the Thank You Page.

c) Create a Thank You Page

• Add a message confirming the user’s signup.
• Optionally, include a video or next steps.
• Provide a download link if offering a freebie.

d) Build the Sales Page

• Create a new step and select Sales Page.
• Add compelling sales copy and testimonials.
• Use bullet points to highlight product benefits.
• Insert a checkout button leading to the Order Form.

e) Configure the Order Form & Checkout Page

• Use the built-in Stripe or PayPal integration.
• Offer multiple pricing options (one-time, subscription).
• Enable “One-Click Upsells” if applicable.

f) Add Upsells & Downsells (Optional)

• If you want to increase revenue, create an Upsell Page.
• Offer a higher-value product or an exclusive deal.
• Create a Downsell Page (if they decline the upsell).

Step 3: Automating Follow-Ups

GoHighLevel excels in automation, allowing you to nurture leads and convert prospects through email, SMS, and CRM workflows.

1. Set Up Email & SMS Follow-Ups

• Go to Automation → Click Create New Workflow.
• Choose a trigger:
  • “When a lead opts in”
  • “When a purchase is made”
• Add follow-up actions:
  • Email Sequence (Welcome email, reminders)
  • SMS Reminders (Increase engagement)
  • Voicemail Drops (Personal touch)

2. Create Pipeline Stages for Lead Tracking

• Navigate to CRM Pipelines.
• Define stages (e.g., New Lead → Interested → Purchased).
• Assign automation to move leads through the funnel.

Step 4: Testing & Optimizing Your Funnel

1. Test Each Funnel Step

• Use the Preview Mode to ensure all pages function properly.
• Test form submissions, email triggers, and payment processing.

2. Monitor Analytics & Metrics

• Go to Funnels & Websites → Stats Dashboard.
• Track key metrics:
  • Conversion Rates
  • Drop-off Points
  • Average Order Value

3. A/B Test for Better Performance

• Duplicate pages and tweak headlines, CTA buttons, and designs.
• Run split tests and monitor which version performs best.

Conclusion

Building a funnel in GoHighLevel is a powerful way to capture leads, automate follow-ups, and increase sales. By following this step-by-step guide, you’ll be able to create high-converting sales funnels with ease.