Content marketing is creating and sharing different forms of content to stimulate interest in your products or services. Nowadays, most content marketing is done online with the help of latest web technologies.
Let’s not forget the small medical practice owner can also take advantage of the distribution power of the web to create powerful campaigns that drive eyeballs and potential new patients. The Internet has made it easier than ever to create and share content. This means small clinics can more effectively communicate and engage with their …
Discussed below are some of the terms often used in context of marketing automation: Inbound Marketing: Marketing strategy that brings buyers to you through a combination of SEO and marketing content such as white papers, webinars, blog posts, videos; and social media. Today, Inbound marketing is more popular (and relatively less expensive) alternative to the …
Marketing has always been about connecting with your audience in the right place and at the right time. Because today, audience spends more time on the internet, your marketing needs to meet them on the internet. There comes digital marketing. Example: Amazon is a perfect example that shows us how retail sector has evolved because …
Iteration is the act of repeating a process, either to generate a unbounded sequence of outcomes, or with the aim of approaching a desired goal, target or result. Each repetition of the process is also called an “iteration”, and the results of one iteration are used as the starting point for the next iteration. – …
Here’s a challenge with content marketing: finding an authoritative voice for your brand in a highly competitive category that actually is (or appears) saturated with experts – all vying for the attention of consumers. This is especially the case in finance where relationshops and credibility is built while offering advice to consumers. This makes the waters …
Someone asked me the question: ‘does content marketing work for any type of business?’ My answer: Yes, content marketing works in all scenarios where you are trying to market a product or service online. Let’s take example of a financial consultant. This consultant person has knowledge and expertise that they can use to create relevant …