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Heard these Software Positioning Strategies?

There are several methods a software / technology business can use to build a clear visual image around a product or packaged service. One is to consider initially positioning the product around a “shelter” or an “umbrella.” Shelter Strategy A “shelter” is a product or concept that is already clearly established in the mind of the buyer. …

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Do you use FAB to market your software?

Feature, Advantage, Benefit (FAB) It is not difficult to see the difference between a feature and a benefit. Developers mistakenly present their software product’s features as the solution to their customer’s problem. That won’t work because what the customer really wants to know is how your product or service will benefit them. Features Tell, But …

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