To be ahead in the web games, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends.
In 2018, Google shook the world with its mobile- and speed-related efforts. As a result, most of this year’s SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns. Let’s explore these trends and ways to embrace them.
In brief, mobile-first indexing means that Google uses the mobile version of your page for indexing and ranking. Since March 2018, Google’s started the process of migrating sites to mobile-first index. It might happen that Search Console has already notified you about it.
Bear in mind, a mobile-first index does not mean “mobile-only.” There’s still a single index with both mobile and desktop versions. However, the whole “mobile-first” buzz means that Google will be using the mobile versions for ranking once the site’s migrated.
Google is crazy about delivering the best UX and delivering it fast. Desktop page loading time has been a ranking factor for a while. In July 2018, it got a twin sibling – mobile page speed’s become a ranking factor for mobile.
This crucial change calls for understanding which metrics matter for Google in terms of page speed evaluation.