WordStream is a Google Premier SMB Partner, develops search marketing software, provides managed PPC advertising services, and shares online marketing advice through their blog. Founded in 2007, they seem to have evolved from being a keyword software tool developer to a paid search marketing expertise provider. Their proprietary WordStream platform lives in the cloud delivering customer requests on-demand.
User can create, optimize, manage, and measure high-performing PPC campaigns in just 20 minutes a week. Smart tools, weekly alerts, and visually stunning reports save time and money.
Some of the features are:
Call Tracking
- Track calls back to PPC Keywords, Campaign and Match Type
- Record calls
- See call times and duration
- Whisper Technology
Smart Tools
- QueryStream – actionable search query data
- Bid Management
- Keyword Grouping
- Split Ad Groups
- Negative Keyword Finder
- Long Tail Keyword Finder
Reporting
- AdWords Performance Grader
- PPC Success report
- Campaign Dashboard (Google & Bing)
- New! Landing Page Grader
20 Min PPC Work Week Alerts
- Weekly Automated Alerts
- Negative Keyword Alert
- Bid recommendation Alert
- Add Keywords Alert
- Ad Text Alert
- Mobile Text Ad Alert
- Review Costly Keywords
PPC Landing Pages & Leads
- Landing Page Creation tool
- Lead notification emails
- Conversion tracking
- Lead Management
- Landing Page Performance Reporting
- Adwords and Analytics conversion tracking
- Hosted on WordStream servers
Keyword Research Tools
- Keyword research tool
- Negative keyword research tool
- Related Keyword tool
- Spy on Competitors
- Keyword Grouper
- Keyword Workbench
Sameer Bansal is Owner and Principal Consultant at BrandFocal. He builds websites and writes technical documentation.
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