Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.
Drip is the perfect solution if you are an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It allows you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.
Drip is also developing a sales and marketing automation platform designed specifically for e-commerce. They call it an ECRM—the ecommerce customer relationship management platform that can be used to keep customers close. Drip software can plug into ecommerce platforms, Facebook ads, payment processors, online course delivery apps, calendars, SMS text senders, landing page builders, middleware etc.
Drip also offers a flexible API with impressive documentation is here to meet that need. Pull in data and push it out again to your other tools wherever needed. With a versatile API on your side, your team can build campaigns that collects and uses key data for better marketing.